IR Brings on Kelly Richards as Head of Sales Support

IR Brings on Kelly Richards as Head of Sales Support

We're excited to add Kelly Richards as our new Head of Sales Support

Reporting to IR Mortgage President Matthew Orlando, Richards will lead the account management and sales engineering initiatives, as well as have a direct impact on process improvements to streamline client workflows and the client experience.

Before Informative Research, Richards worked at Factual Data for over 30 years as their Vice President of Account Management. Leading 20 national and strategic account managers, she was responsible for maintaining customer relationships and executing onboarding plans focused on meeting the needs of prospects throughout the entire client lifecycle. With her experience, she developed a deep understanding of the customer experience and developed key process improvements that enhanced a client’s workflow.

“Informative Research continues to invest in building a team that will bring IR’s services to new heights. Kelly is definitely part of that investment,” commented Orlando. “Her vast client support and management knowledge will make a huge, positive impact across all departments and I can’t wait to put her ideas into action.”

At Informative Research, Richards will be focused on proactive client outreach and enhancing the client onboarding process. In addition, she will be leading the account management team, along with developing the sale engineering initiative to support real-time workflow efficiencies for clients.

“This is such an explosive time in mortgage right now and companies like Informative Research are stepping up and using their technology to really define that next level of service,” stated Richards. “I’m proud to be a part of such a forward-thinking team and I’m excited to see how my contributions will make the IR client experience evolve.”

Feel free to connect with Richards at