"Informative Research primarily focuses on the mortgage lending sector, with a particular emphasis on consumer data that is essential for generating mortgage loans seamlessly. The development of our data solutions was based on our commitment to continually serve the ever-changing needs of the mortgage lending market.
Additionally, we offer our services to related markets, including personal loans and debt consolidation lending, displaying our comprehensive proficiency in the financial industry. At present, our business is strategically focused on the personal lending sector, especially with FinTech lenders.
This shift is driven by the inherent resilience of FinTech institutions in handling challenges posed by the current mortgage headwinds. While we maintain partnerships with traditional brick-and-mortar depository clients, our niche is catering to the mid-tier market, where Independent Mortgage Banks (IMDs) form our core customer base. Regarding data solutions, we are dedicated to helping our clients in crucial areas. These include new customer acquisition, risk and retention strategies, upselling and cross-selling initiatives, as well as providing custom data and analytics. These four pillars are our core competencies, demonstrating our commitment to delivering valuable insights and solutions to mortgage lenders and personal FinTech institutions."
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